Ludi is a Stockholm-based visual artist and illustrator working with brands, publications, and cultural organizations that value craft, beauty, and intention.
Her work is rooted in analog process, primarily watercolour, monotype, oil pastels, and sensitive mark-making, and is particularly well-suited to clients in lifestyle, hospitality, wellness, natural products, and editorial.
Ludi is especially drawn to projects with ethical, environmental, and community dimensions.
Focus areas
Branding & packaging
Editorial illustration
Product & campaign illustration
Murals & window paintings
Art licensing
Live drawing & portraits
Selected clients
Vogue, Phillips Auction House, The Smithsonian, The Guardian, Los Angeles Times, Herman Miller, The Other Art Fair, Creative Debuts, Boots, Condé Nast, Stylist Magazine
Ludi's illustration approach is rooted in embodied, analog methods developed in her painting practice, which she then scans and enhances with digital post-processing. This process allows her to craft richly layered compositions with texture and emotions that stand out.
In a time of polished digital imagery, Ludi's visual language honours the hand of the maker, embracing small imperfections and evidence of material process, regardless of whether the project lives on a screen or in the real world.
If you're working on a brand campaign, packaging project, or editorial piece and want distinctive handmade visuals, please get in touch.