Dr. Marten’s: DIY Docs
Dr. Marten’s hired me to customize a pair of their shoes as part of the “DIY Docs” series in collaboration with The Trevor Project.
After sending over some initial sketches of the look and feel I had in mind (see image on the right), I was sent a pair of Docs of my choosing to use as my canvas. I filmed the process, and the custom-designed shoes were shared on their social media accounts and on a special on-site feature.
When asked about my inspiration behind the design, I shared:
“I wanted to channel the feeling of vibrancy and aliveness that I felt while looking at the countless wildflowers in a river valley where I was while I worked on my design. While painting, I couldn’t help but also think about the feeling of belonging and kinship in Robin Wall Kimmerer’s beautiful words: “all flourishing is mutual.”
After sending over some initial sketches of the look and feel I had in mind (see image on the right), I was sent a pair of Docs of my choosing to use as my canvas. I filmed the process, and the custom-designed shoes were shared on their social media accounts and on a special on-site feature.
When asked about my inspiration behind the design, I shared:
“I wanted to channel the feeling of vibrancy and aliveness that I felt while looking at the countless wildflowers in a river valley where I was while I worked on my design. While painting, I couldn’t help but also think about the feeling of belonging and kinship in Robin Wall Kimmerer’s beautiful words: “all flourishing is mutual.”